Red Bull Advanced Technologies
Creating a website to showcase an incredible feat of engineering in an environment with the potential to evolve.
Overview
Red Bull Advanced Technologies is the world-class design, technology and engineering organisation behind the 4x Drivers and 5x Constructors champions, Red Bull Formula One Team.
Building on their heritage of multiple championship wins, in partnership with Aston Martin, the team has created Valkyrie, a new hyper-car that pushes the envelope of technical engineering.
Brief
To announce the Valkyrie to the world, Red Bull Advanced Technologies partnered with Skylab to create a best-in-class digital experience to:
- Create a website to showcase Valkyrie and other future world-class Red Bull Advanced Technologies projects
- Provide design and editorial flexibility
- Create a web environment with the potential to evolve with new projects.
Working with the Red Bull team, we undertook an analysis of their Google Analytics, gaining core insight into user interaction and behaviours on the website.
These insights informed our focus on enhancing User Experience by leveraging clean, bold design elements and subtle animation to make User Journeys intuitive, clear and engaging.
Results
We created a toolkit of page components, providing Red Bull Advanced Technologies with the ability to easily build pages and create powerful, media-rich content quickly, easily and consistently.
With accessibility and the shifting trends of users in mind, we made it so users are able to access the website using any device without compromising on the experience. The high quality look and feel is carried across mobile, tablet and desktop platforms, maintaining high standards for all users.
Our innovative solutions
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ITTF
With a rapidly growing fan-base and player numbers topping 100+ million globally (recreational through to elite), the ITTF legacy site was no longer fit for purpose
Top Ranked Cycling Team
Approached by a top ranking cycling team, Skylab: EPA were brought on to gain deep and useful insight into Team Trial Events.
Premier League Club
A Premier League Club going through a rebuild recently created a Performance Insights team and partnered with Skylab EPA to align the data analyst teams from the Academy up to the First Team.
National Football Governing Body
Going into the 2020 international season, a leading national football organisation came to reform the way in which they track international prospects from the U16s through to the Seniors.
Let's
work
together
We would love to have an informal chat and share our knowledge and expertise with you.