Specialist Sports Firm Skylab Confirms Three Key New Appointments

Left to right) Raza Khan (Marketing Manager), Ciaran Skinner (Business Development Manager), Zak Saucede (Head of Analysis and Data Solutions)

Skylab, a Manchester and London-based specialist firm for sports organisations across the globe has confirmed three key appointments in their efforts to move in a bold, new direction. Following their merger with industry leading performance analysis firm, Insight Analysis (now Skylab: Elite Performance Analysis, a division of Skylab) and mobile app development agency, Cuhu, Skylab are primed to provide bespoke software and performance analysis services to elite sporting clients, leveraging the skills, drive and connections of their new appointees. 

Skylab has enhanced its senior management team with the appointment of Zak Saucede in the role of Head of Analysis and Data Solutions for Skylab: Elite Performance Analysis. In their marketing and new business teams, Raza Khan takes up the role of Marketing Manager and Ciaran Skinner has been named as Business Development Manager. With them, all three bring extensive industry experience and will help drive progress towards Skylab’s long-term goals in both digital and sports performance analysis industries. 

Highly experienced Performance Analyst Zak Saucede joins Skylab’s Senior Management Team from the Lawn Tennis Association, British Canoe Slalom and Mavericks Netball. Having designed and developed the tagging panel system used by the Lawn Tennis Association to propel Jamie Murray and Joe Salisbury to Masters and Grand Slam glory, Zak’s title-winning experience and desire to create practical, observable changes in sport, makes him the perfect fit for Skylab.

Jonathan Hobbs, General Manager, Skylab: Elite Performance Analysis said, “We are pleased to welcome Zak to Skylab: Elite Performance Analysis as a crucial member of our senior management team. Zak brings with him a wealth of experience across multiple sports and the ability to apply his knowledge to our clients' performance analysis planning. Zak was the stand-out candidate amongst a very strong field and we are delighted that he chose to join our organisation.”

Zak Saucede, Head of Analysis and Data Solutions, Skylab: Elite Performance Analysis: “I want to make a genuine impact with our work at Skylab, regardless of the client’s challenges or the size of the project. I am interested in projects where I can combine automation and develop products with software developers. I love the creative and technical side to this area of work, whereby a developer can create something bespoke from the ideas that we, as analysts, have thought about and needed in our line of work for a long time.”

Within Skylab’s marketing and new business teams, Raza and Ciaran bring over a decade of combined experience. Raza’s varied marketing background across BT, EE, Shell, Disney and PureGym will push Skylab’s marketing in a provocative, disruptive, new direction in the hopes of attracting top-level clients. Ciaran, an industry expert, whose ability to build key relationships played key roles in Wales’ 2016 European Championship success and Toronto FC’s first ever MLS Cup win, will look to use his client experience to build Skylab’s client base across sports and technology.

Chloe Waddington Head of Business, Skylab, said, “With Ciaran’s vast experience of the sports space and his core relationships across elite sport, including the Premier League, international Football, and more, Skylab is in prime position to capture significance. Raza’s award winning experience will drive the marketing across both divisions in a bold, innovative direction. His creativity and ability to execute game-changing, disruptive campaigns will be vital in attracting leading organisations across sports and technology.”

Skylab is part of the Inc & Co Group, a business group that has a wide range of business, including data analytics firm for charities and not for profits, Wood for Trees.

To find out more, visit: https://www.studioskylab.com
LinkedIn: https://www.linkedin.com/company/616925/

About Skylab

Skylab is a first-of-its-kind, offering top of the line performance analysis and bespoke web platforms to elite sporting clients. It revolutionises the ways in which elite sports teams and individuals interact, use and visualise their data. By packaging performance analysis with industry leading UX and bespoke software, partners will be in the position to make better decisions in sport.

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