Athletics Ireland
Creating a leading website to foster engagement with Ireland's athletics community
Background
Athletics Ireland, the national governing body for athletics in Ireland, embarked on a strategic initiative to revamp their digital presence in preparation for the 2024 Paris Olympics.
In collaboration with Skylab, the goal was to create a leading website that not only hit the functional requirements of providing important information swiftly but also fostered engagement within the athletics community.
Prior to the partnership with Skylab, Athletics Ireland faced challenges. The platform lacked user-friendly features, poor navigational structure and failed to engage the audience effectively.
Brief & Goals
To attract new members and drive participation, the website needed to act as a destination for:
- Upcoming Fixtures, Events & Competition Calendars
- Finding a Club
- Access to Past Results
- Enhanced functionality focused on driving fan engagement
- Educational Resources and Latest News
Working closely with Athletics Ireland, our team of experts incorporated innovative design elements to ensure the website met the diverse needs of the athletics community, but also set the benchmark.
Skylab leveraged its expertise in web design and user experience to create a visually impressive and functionally robust website.
The new site featured a more modern interface with advanced functionalities aimed at enhancing the experience for all users.
By focusing on user interaction and community engagement, the platform will serve as a hub for athletes, coaches, and fans alike.
To ensure the website was setting the standard, there were some clear points to be addressed with the aim of impact; building the experience and generating investment from users.
- A clear brand identity and its application is integral to forming a connection
- Understanding user types and journeys to serve content that's relevant to them
- Building a community by housing pockets of regular, sharable and engaging content
- Making the sport accessible by restructuring the navigation to allow access to deeper levels of content, and adhering the web accessibility standards
- Ease of access to upcoming fixtures through the addition of integrated filtering for customised searches
- Latest news, fixtures & webinars wall to house dynamic and fresh content
Outcomes
Our collaboration has resulted in a platform that not only informs and engages users but also inspires and supports athletes on their journey to the 2024 Olympics and beyond.
The launch of the new Athletics Ireland website has marked a significant milestone in their digital transformation journey. The platform has acclaimed feedback for its intuitive design, interactive features, and seamless user experience. By providing a space for athletes to connect, spectators & fans to stay updated, and the community to come together, the website plays a crucial role in enhancing engagement and fostering a sense of unity within the sport.
Moving forward, Athletics Ireland and Skylab aim to continue evolving the website to meet the changing needs of the athletics community. By staying committed to innovation, creativity, and user-centric design, our partnership seeks to set new benchmarks in driving participation.
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