When reading 'Data experts are becoming football’s best signings', an article shared by the BBC, there is one sentence that stood out to us.
Having access to people who can understand that data is critical
When we speak to clubs and organisations the issue facing analysis teams is not the amount of data they’re able to get access to or generate themselves, it’s how to apply and communicate the data to the coaches, athletes, and all other departments within their organisation... the latter is really of utmost importance.
Athletes and coaches across all sports are bombarded with information. If anything, they’re data-fatigued, often being presented with tracking data, event data, video, instrumentation data, health data, sleep data, nutritional data, biometric data, and much more. However, it can all essentially be deemed redundant without the knowledge of how to use this data correctly.
How to make data work
You can have 10 Laurie Shaw’s in your organisation but unless you’ve also got a Pep Guardiola and a Txiki Begiristain who give you the time and trust required to build your data infrastructure and make decisions that are data-informed, there is no point.
The organisation’s leadership needs to create an environment whereby a data-informed strategy becomes commonplace. It’s all about how to get the right data in front of the right people at the right time.
The organisation’s leadership needs to create an environment whereby a data-informed strategy becomes commonplace. It’s all about how to get the right data in front of the right people at the There will always be ‘the next stat’ or ‘the new tech’ that supposedly gives you more information than you’ve had before and which unlocks the key to your organisation’s success but will it be understood by the athletes and applied in the coaching effectively?
We at Skylab: EPA have an understanding of how to filter through the masses of data in-order to hone in on critical information, leverage our knowledge of the performance space and provide key data insights to enhance your ability to make better decisions in sport.